Social Media and Mobile Internet Use study

In this entry I would like to discuss a research called “Social Media & Mobile Internet Use Among Teens and Young Adults”. The research was done in 2010, thus now in 2013 we may expect even higher raise in percentage of Internet/Social Media usage. Even though the data is not very recent, my point of increasing usage of social media and Internet can be easily proven.

Here are some statistics I find really interesting:

1) 73% of wired American teens now (2010) use social networking website. .Just over half of online teens (55%) used social networking sites in November 2006 and 65% did so in February 2008.

2) The impact of the mobile web can be seen in young adults’ computer choices. Two "thirds of 18"

29 year olds (66%) own a laptop or netbook, while 53% own a desktop computer. Young adults are the only age cohort for which laptop computers are more popular than desktops.

3) Pew Internet reports have noted that internet connectivity is increasingly moving off the desktop into the mobile and wireless environment.

These data can show that the popularity of social networks is constantly raising and the society tends to go mobile. The increasing trend of tablets and notebooks creates very suitable environment for mobile social networks. The developers of the social sites know it very well and customize their apps to be as user friendly as possible.

More interesting information about social media, its increasing popularity, and the mobile Internet can be found in the research here: http://web.pewinternet.org/~/media/Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf

source: Lenhart, Amanda, Kristen Purcell, Aaron Smith, and Kathryn Zickhur. "Social Media & Mobile Internet Use Among Teens and Young Adults." Pewinternet.org. N.p., 3 Feb. 2010. Web. 11 May 2013. (http://web.pewinternet.org/~/media/Files/Reports/2010/PIP_Social_Media_and_Young_Adults_Report_Final_with_toplines.pdf ).